Who We Are

Bill Besse

Extraordinary vision borne of compassion.

Prior to forming Rinnovo Group with his wife Judy, Bill joined Benefits by Design in 2003 and managed the transition and incorporation of the agency to form Paradigm Benefits Group. He brought a wealth of financial, management and business development experience as well as instinctive insights that led to solutions. Previously he was Senior Vice President of Marketing & Business Development at Pawtucket Credit Union. With over $2 billion in assets, Pawtucket Credit Union is the largest credit union in Rhode Island. Before joining PCU, Bill held several management positions covering an array of disciplines in the financial industry over a period of 20 years.

In his roles as a financial executive, business owner and communicator, Bill developed and led teams and entire departments to reach organizational success. As Senior Vice President for PCU, he was responsible for quadrupling the value of their retail lending portfolio over a five-year period, contributing to the organization’s overall growth. A proven leader in operational management, Bill has a unique ability to understand how workflow and process improvement impact an organization’s big vision. Naturally analytical and creative, he was intimately involved with the Credit Union’s strategic planning process and responsible for developing and implementing several corporate initiatives. Bill’s relationship-building and problem-solving skills, along with a calm demeanor, enable him to connect with people in a deep and meaningful way. The result is a team more deeply engaged and motivated.

With this experience, Bill earned an intimate knowledge of the conceptual approach and commitment required to introduce new services and initiatives. He has a passion for creating environments that challenge, inspire and empower people to live in greater alignment with their life purpose and core values.

As a certified practitioner in Barrett Values Centre Cultural Transformation Tools®, Bill can bring the intangible, unseen energy that will make or break an organization out into the light where it can be measured, managed and used to create a culture and an organization that is firing on all cylinders.

Bill is also a certified facilitator in Regenerating Images in Memory (RIM)®, a process that produces fast, easy and sustainable results by freeing people of deep-rooted (forgotten from early childhood) emotional blocks that may be holding them back from achieving their goals. Bill facilitates this process in both individual and group sessions.

Certified as a coach and leader by the Academy of Applied Heart Intelligence®, Bill uses this specialized training to support men who are experiencing transition (voluntary or involuntary), hardship or loss by helping them discover their life purpose and create a clear vision to live their purpose. He has a wonderful, therapeutic manner that has a healing effect and helps ease people through the process.

Bill also earned a Bachelor of Science Degree in Business Management from the University of Massachusetts.