Who We Are

Judy Besse

Insightful listener, with heart.

Prior to forming Rinnovo Group with her husband Bill, in 1998 Judy founded and ran Paradigm Benefits Group, a successful boutique agency and trusted benefit advisor of choice for organizations of 50 or more employees. Judy’s primary focus was the customer. She was the ‘face’ of Paradigm Benefits Group and managed all facets of the external side of the business.

Previously, she served as Director of Sales for several years at Blue Cross & Blue Shield of Rhode Island, Rhode Island’s dominant health insurance carrier. This experience complemented her previous sales executive roles with Blue Cross Blue Shield of Massachusetts and Harvard Pilgrim Health Care – Massachusetts’ #1 and #2 health insurance carriers.

In her roles as business owner, benefits consultant and sales executive, Judy worked with hundreds of companies from all sectors, partnering closely with C-suite and HR executives. She has put her insights and analytical skills to work developing long-term strategies that helped companies and people succeed. Using her high-energy presentation skills, her ability to make the complex simple and an accessible demeanor, Judy has educated and communicated with thousands of employees at every level. As a skilled relationship builder, she has a proven track record of building trust and mediating solutions with all stakeholders: management, union, employees, and insurance decision makers. She has built and led sales teams and directed million-dollar books of business for some of the largest and complex organizations in the region.

Judy has also served as a DOL-appointed mediator and an expert witness in arbitration hearings as well as participated in multiple collective bargaining negotiations. These skills are further evidence of her natural ability to resolve conflicts, build relationships and create consensus.

Judy is an accomplished facilitator, speaker and certified Trainer in The Success Principles® and The Canfield Methodology®, a specific methodology with results-oriented activities that helps individuals and organizations take on greater challenges and produce breakthrough results.

As a certified practitioner in Barrett Values Centre Cultural Transformation Tools®, Judy identifies key performance indicators and develops a road map for change that engages and inspires previously unattainable performance.

Judy also earned a Bachelor of Science Degree in Accounting from the University of Massachusetts.