Services / RIM - Regenerating Images in Memory

RIM® Makes Your Memories Work for You.

“Trying to control our feelings through resistance and avoidance is like damming a river to stop the flow.” — Dr. Deb Sandella

What is RIM®?

Regenerating Images in Memory® (RIM®) was created in 1999 by Dr. Deborah Sandella, PhD, MS, RN. It’s a transformational technique that frees you of negative thoughts, feelings and memories, so you are empowered to achieve your true potential and add peace to your life.

Dr. Deb is author of the #1 International Bestseller Goodbye Hurt & Pain, 7 Simple Steps to Health, Love and Success. She has a Master of Science degree in Psychiatric Nursing and a Doctorate in Human Communication. She has taught at the University of Colorado and conducted research through the University of Denver. Dr. Deb has helped thousands of people over 40 years as an award-winning psychotherapist, university professor and creator of the revolutionary Regenerating Images in Memory (RIM®) technique.

The Science Behind It.

The RIM® process allows you to re-generate your neurologically grounded sense of self in a profound way. Neuroscience research has proven that the brain and nervous system is plastic or changeable. In 2000, a researcher at the College of William and Mary discovered that recalling a memory biochemically destabilized it, so it could be recreated in an affirming way.

Your nervous system imprints an imagined experience similar to an actual experience, so you can re-generate emotional body memory to create neurologically-rooted positive endings to old hurt and pain. All the while, factual memory remains stable. In the last step of the RIM® process, you integrate a new feeling that automatically stimulates health in your mind, body and spirit. You begin to trust that life wants you to thrive and succeed.

Rinnovo co-founder Bill Besse is a Certified RIM® Facilitator. He has been personally trained and mentored by Dr. Deb over the course of a year-long, highly-intensive program, and he is currently in the process of obtaining his Master level certification, an additional year-long program. As a Master Facilitator, Bill must complete annual requirements that include leadership, client service, continuing education, technological advancement and research in RIM®.

Frequently Asked Questions

  • What is RIM®?
RIM® is an unprecedented inner technology for the twenty-first century. It is a gentle, yet profoundly effective process that reconstructs affirming images in cellular memory to create subconscious changes for accelerated emotional and physical wellbeing, and greater success. It releases your extraordinary hidden resources to lift your spirit, heal your mind and body, and inspire effortless action!
  • How long is a session?
When RIM® is used as a brief intervention or adjunctively with other types of practices, it takes 5 – 20 minutes. A formal RIM® session is generally 1 – 2 hours long, which includes time to talk with your Facilitator before and after the RIM® process.
  • Does RIM® only work on mental or physical issues?
RIM® works on mental, emotional, physical and any other type of issue that inhibits you from living a healthy, happy and successful life. RIM® is highly recommended for people who feel they are doing everything they can to fulfill their dreams of health, wealth and happiness, yet obstacles continue to show up to block their path.
  • How many sessions do I need?
Unlike many techniques, each RIM® session accomplishes a complete piece of work; thus, some people get everything they want from one session. Other clients find it beneficial to experience 3 – 5 sessions so a new way of being is firmly and broadly established. When working on a physical illness, shorter, more frequent sessions over a longer term can be more effective to reprogram the cells for healing and health.
  • What should I expect during a RIM® session?
When RIM® is used within other types of practices, a RIM® intervention can take 5 – 20 minutes. A formal RIM® session is generally 1½ – 2 hours long, which includes time for you and the Facilitator to talk before and after the RIM® process. Sessions can be successfully done in-person, on the phone or on a Zoom® conference call.
  • How do I prepare for a RIM® session?
There really is no formal preparation required for a RIM® session. However, it is helpful if you notice and share with your Facilitator any unusual thoughts, feelings, dreams or experiences that occur just prior to your appointment.
  • How will RIM® benefit me?

Because RIM is a powerful and effective transformative process, it can help you:

  • Dissolve chronic pain
  • Dissipate anxiety and worry
  • Generate greater financial success
  • Heal pain of loss from death or divorce
  • Produce self-healing of physical symptoms/illness including genetic conditions
  • Dissolve old feelings of regret, blame, shame and guilt
  • Evaporate traumatic memories and blocks to success
  • Dispel addictive behaviors e.g. internet porn, alcohol intake, chronic marijuana usage
  • Determine life choices that nurture your nature and your purpose
  • Initiate spontaneous and effortless action toward goals
  • Re-experience youthful joy and greater self-awareness
  • Spawn spontaneous self-sustaining behaviors
  • Feel greater inner strength and self-confidence
  • Create a greater sense of wellbeing
  • Live with increased peace of mind
  • How does the role of a RIM® Facilitator differ from a traditional therapist or coach?
The RIM® Facilitator is not the expert or leader in the process; rather the RIM® Facilitator follows and then guides the client to access subconscious and hidden blocks, which are quickly dissolved via RIM® skills. The RIM® process does not include intellectual or analytic understanding of psychodynamics. Rather, clients are guided to actually re-generate new self-affirming visceral experiences that result in a different felt body experience. After completing a session, clients not only feel better but also feel different! This difference shows up spontaneously in how they move, speak, make decisions, make requests, and feel. Clients frequently look younger and more vital with a sparkle returning to their eyes. Adolescent clients frequently look more mature and act in less rebellious ways. The RIM® model promotes self-growth by spacing sessions out 2 – 3 weeks unless crisis conditions or physical symptoms require different timing.
  • When can RIM® be used?
RIM® can be a quick and immediate intervention whenever someone or a group has gone into a fear or panic response. RIM® instantly snaps them out of circular negative thinking and brings them back into their bodies. Being present in their bodies, people are able to access internal resources and address the current situation. Similarly, RIM® is able to dissolve past moments of terror stuck in memory, so one’s awareness is 100% available. Eventually, RIM® becomes an inventive way of engaging life so that our internal resources remain constantly and intimately available to us.
  • How does this program differ from other healing or transformational programs?

RIM® is grounded in the latest neuro-science research. These recent scientific findings substantiate how RIM® effectively works to directly access and dissolve hidden blocks stored in emotional memory.

Unlike methods based in intellectual understanding and analytical skill development, RIM® allows the facilitator to guide the client around and under old defenses to permanently change. As hidden emotions and self-limiting beliefs gently come into awareness, the RIM® process actively empowers the client to transform and create new self-affirming emotional memory. RIM® allows the client to dissolve blocks specific to an identified problem or issue.

  • Do you need to have a special background such as psychology to become a RIM® Facilitator?

No, a special background in psychology is not required to become a RIM® Facilitator. Since RIM® is a transformative technique and not psychotherapy or coaching, students in the RIM® Facilitator programs DO NOT learn how to conduct either psychotherapy or coaching sessions. These skills must be acquired elsewhere.

RIM® is a transformational, body-centered technique built upon the belief that each individual is whole at their core. When we clear the emotional debris of human experience, we can access a very wise and enlightened resource within the self. The RIM® process is client-generated – it creates the primary relationship between client and him/herself rather than with the Facilitator. Further, the RIM® process operates on whole brain activity by tapping the left brain as the operating system to understand the insights and resources of the right intuitive brain. Because of these fundamental differences, the RIM® Facilitator’s role is quite different from a coach or psychotherapist. On the other hand, RIM® does require professionalism, integrity and a sincere willingness to continuously address one’s own issues so they do not get in the way.

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